"Good soil, good pet food. I don't know why everything has to be so complicated today," says Inga Vellenga, in one of the likeable defu testimonials which characterise the brand identity created by the agency schoepfung. The same statement could also be made for the technical realisation of the project. Well, a responsive web presence, i.e. a website that automatically adapts its display to the end device that calls it up, regardless of whether it is a 20-inch monitor or mobile phone display and always looks good, is no small thing. However, if the customer, partner and agency are well organised and able to cope with the new requirements in terms of formats, content and technology, this does not always have to be complicated today, dear Inga Vellenga.