Open Grid Europe
How to make the complex simple
What's it all about?
Who is OGE? What does OGE do? And for whom? The new OGE website is here to answer these questions. In a nutshell: OGE transports natural gas. All over Europe. In Germany, OGE operates the largest long-distance gas network, at around 12,000 km. Emerging from Ruhrgas AG, OGE has more than 90 years of experience in the energy sector and, as an energy service provider, plays a role in the energy change. For a company in transition like OGE, innovation is a prerequisite - this is also what the new website aims to achieve.
OGE is a basic provider. They have to follow a publication obligation, and information must be easily accessible, as transparent as possible, informative and tailored to the various target groups. How do we create the appropriate structure to orchestrate the project with all those involved, their requirements and expectations on the one hand, and to convey the fascinating but complex topic in a target group specific and entertaining manner on the other? And what does it all look like when the corporate design is developed parallel to the launch?